ESCAPE TO THE DISCWORLD
Creative Direction: Tim Lane
Production Coordinator: Jenna Sandford
Senior Staff Photographer: Stuart Simpson
Assistant Staff Photographer: Desiree Adams
Styling: Steph Kelly
Senior Video Producer: Oisin Bickley
Video Producer: John Trevaskis
The largest project Penguin Random House's audio division have ever produced, all 40 books from Terry Pratchett’s Discworld series have been recorded with an all star line up including Bill Nighy, Sian Clifford, Colin Morgan, Indira Varma, Peter Serafinowicz and Andy Serkis.
It was the largest campaign my team have worked on and it was a honour to lead the creative direction on this project that used nearly all of the skills in my amazing in-house Penguin Creative team: campaign creative, photography, video production, design and production coordination. As well as the social, print and out-of-home assets, we also produced a documentary on the making of the audiobooks for our YouTube channel.
Each narrator was shot in a colour corresponding with their book and/or character. We also tailored each narrator in that colour with symbolic "Easter eggs" that Discworld fans would be excited to find.
Out-of-home posters across the UK
Turning Terry Pratchett's Discworld into audiobooks, a documentary